One on One Interviews with African Leaders # Inspiring the Next Generation: Jacques de Villiers The Jacques de Villiers Group

One on One Interviews with African Leaders # Inspiring the Next Generation: Jacques de Villiers The Jacques de Villiers Group: Your Name: Jacques de Villiers Company/ Name of Business: The Jacques de Vill...

Professionals: Short-term » Press Room Are You Making Poor Purchasing Decisions Because Of Good SEO?

Professionals: Short-term » Press Room Are You Making Poor Purchasing Decisions Because Of Good SEO?

1 day left to the Power Up Your Direct & Digital Marketing Workshop with Michael Leander in Cape Town. Book now. http://ow.ly/bg98l

2 days left to the Power Up Your Direct & Digital Marketing Workshop with Michael Leander in Cape Town. Book now. http://ow.ly/bg98l

Only 4 days left to the Power Up Your Direct & Digital Marketing Workshop with Michael Leander in Cape Town. Book now. http://ow.ly/bg98l

Only 5 days left to the Power Up Your Direct & Digital Marketing Workshop with Michael Leander in Cape Town. Book now. http://ow.ly/bg98l

Only 6 days left to the Power Up Your Direct & Digital Marketing Workshop with Michael Leander in Cape Town. Book now. http://ow.ly/bg98l

Only 7 days left to the Power Up Your Direct & Digital Marketing Workshop with Michael Leander in Cape Town. Book now. http://ow.ly/bg98l

4 days to go: Social Media & Email Marketing Summit in Johannesburg on 4 - 5 June. There's still time to book. http://ow.ly/bg9TR

Only 8 days left to the Power Up Your Direct & Digital Marketing Workshop with Michael Leander in Cape Town. Book now. http://ow.ly/bg98l

Find out year-on-year search trends for your industry keyword by using Google Insights for Search. http://ping.fm/P75Wx

Testing this at the psa workshop. www.jacquesdevilliers.co.za

Ran a successful Internet Marketing session in Cape Town 8 June. Delegates got a lot of value. www.jacquesdevilliers.com

#3 in Google with the highly competitive keyword "internet marketing" http://bit.ly/96aycg http://ping.fm/fHehU

2 Google #1 Spots for Jacques. public relations - http://bit.ly/dsXMpd sales training - http://bit.ly/d9soxh

Finally, got to #1 on Google for the keyword motivational speakers - I'd better take a photo as this could be fleeting http://bit.ly/b6dI5W

Blogging for business just makes sense. http://ping.fm/eQaJB
www.jacquesdevilliers.com

1 October Meeting - Best of Breed

The following were voted as:

Best Speaker: Khomotso Keikelame
Best Evaluator: Rosemary Hayward
Best Impromptu: Michael Eilertsen

Meet motivational speaker, Callie Roos

Check out this SlideShare Presentation: Callie Roos

Meet motivational speaker, Callie Roos

View more documents from Callie Roos.

Motivational speakers exaggerate

Exaggeration Can Cost Your Business Money

I've read 40 biographies, advertising and marketing blurbs from speakers. In every one of them I believe they overstate their case. I see things like, "I've transformed thousands of lives"; "Spoken to more than a million people"; "I'm a best-selling author (in South Africa, a best-selling author sells 4000+ books and those are paid for books ... not workbooks that you hand out at your course)"; "After my course you'll make thousands of dollars" and so on.

How do these speakers know that they have influenced millions, spoken to 100s of thousands?

It's a big thumb suck, isn't it? And, of course, they'll get away with it because who will ever ask them to produce their invoice book?

But, do they really get away with it? Because when it comes to influencing and persuading people to buy, hyperbole and guessing doesn't cut the mustard.

When people are seen to be rounding up or averaging out, especially in multiples of 10 (thousands, hundreds of thousands, millions ...), they are seen to be lying. This could have a serious impact on the sale, couldn't it?

When it comes to persuasion, it is better to be precise or to under state your case. People who are precise are seen to be credible and trustworthy.

Examples:
I've spoken to 98 audiences since starting my speaking career in 2001.
Based on research, you should increase your sales by 21.5% over the next three months if you attend my course.
I've spoken to 47 568 people in the last five years.
I've spoken in four countries and 12 states in America.
Currently, I've sold 3 257 books.

Go on, get real and cut down on the hyperbole and watch your business soar through the stratosphere. Mmm, I meant to say, "... watch your business increase by 3%".

Jacques de Villiers conducts sales training seminars